Lining them up…
Petaluma Gold and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Clover Sonoma doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Petaluma Gold is, Clover Sonoma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petaluma Gold · Clover Sonoma
5 products in the catalog·114 products in the catalog
spans 1 category · 4 subcategories·spans 12 categories · 23 subcategories
~0% average share on the shelves it competes on·~6% average share on the shelves it competes on