Petaluma Gold vs Organic Valley® · Bay Area shelf head-to-head
Petaluma Gold and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Petaluma Gold
Organic Valley®
0
brand power
69
5
products
103
1
categories
15
4
subcategories
30
4
grocers
19
$9.71
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Petaluma Gold▭ Organic Valley®
Distribution · 30% of score17·79
P
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Petaluma Gold
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Petaluma Gold · 0
no exclusive doors — everywhere Petaluma Gold is, Organic Valley® is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petaluma Gold · Organic Valley®