Pillsbury vs Duncan Hines · Bay Area shelf head-to-head
Pillsbury and Duncan Hines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineup
Pillsbury
Duncan Hines
72
brand power
45
74
products
20
10
categories
5
12
grocers
11
36.5¢
price per oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillsbury▭ Duncan Hines
Distribution · 30% of score50·46
D
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pillsbury
only Duncan Hines
no top category Pillsbury doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillsbury · 2
only Duncan Hines · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillsbury · Duncan Hines
