Pillsbury vs Red Lobster · Bay Area shelf head-to-head
Pillsbury and Red Lobster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineupPillsbury sits further up the premium end
Pillsbury
Red Lobster
72
brand power
29
74
products
7
10
categories
4
14
subcategories
6
12
grocers
5
$1.59
price per item
89.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillsbury▭ Red Lobster
Distribution · 30% of score50·21
R
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pillsbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillsbury · Red Lobster
