Pillsbury vs Toll House · Bay Area shelf head-to-head
Pillsbury and Toll House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury fields the deeper lineup
Pillsbury
Toll House
72
brand power
56
74
products
24
10
categories
5
14
subcategories
6
12
grocers
12
36.5¢
price per oz
58.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillsbury▭ Toll House
Distribution · 30% of score50·50
T
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillsbury · 1
only Toll House · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillsbury · Toll House
