Pitaya Foods vs Häagen-dazs · Bay Area shelf head-to-head
Pitaya Foods and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pitaya Foods is in more Bay Area grocersHäagen-dazs fields the deeper lineup
Pitaya Foods
Häagen-dazs
49
brand power
49
22
products
85
8
categories
2
13
grocers
12
68.5¢
price per fl oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pitaya Foods▭ Häagen-dazs
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Häagen-dazs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pitaya Foods · Häagen-dazs