Pitaya Foods vs Sambazon · Bay Area shelf head-to-head
Pitaya Foods and Sambazon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon carries more Brand PowerSambazon is in more Bay Area grocersSambazon sits further up the premium end
Pitaya Foods
Sambazon
49
brand power
54
22
products
22
8
categories
5
13
grocers
16
60.4¢
price per oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pitaya Foods▭ Sambazon
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts4 vs 2 SKUs
2% of shelf
only Pitaya Foods
only Sambazon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pitaya Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pitaya Foods · Sambazon
