Plochman's vs Cadia · Bay Area shelf head-to-head
Plochman's and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Plochman's
Cadia
0
brand power
57
3
products
194
1
categories
54
2
grocers
10
$3.54
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plochman's▭ Cadia
Distribution · 30% of score8·42
P
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plochman's
no top category Cadia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plochman's · 0
no exclusive doors — everywhere Plochman's is, Cadia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plochman's · Cadia