Primal Kitchen vs Truly Indian · Bay Area shelf head-to-head
Primal Kitchen and Truly Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Primal Kitchen
Truly Indian
63
brand power
27
85
products
6
6
categories
4
31
subcategories
5
19
grocers
4
$10.19
avg price
$5.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Kitchen▭ Truly Indian
Distribution · 30% of score79·17
T
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Kitchen
only Truly Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Kitchen · Truly Indian