Primal Kitchen vs Walden Farms · Bay Area shelf head-to-head
Primal Kitchen and Walden Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Primal Kitchen
Walden Farms
63
brand power
29
85
products
13
6
categories
3
31
subcategories
8
19
grocers
4
79.5¢
price per oz
59.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Kitchen▭ Walden Farms
Distribution · 30% of score79·17
W
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments35 vs 1 SKUs
only Primal Kitchen
only Walden Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Kitchen · Walden Farms
