Primo Taglio vs Dietz & Watson · Bay Area shelf head-to-head
Primo Taglio and Dietz & Watson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson carries more Brand PowerDietz & Watson is in more Bay Area grocersDietz & Watson fields the deeper lineup
Primo Taglio
Dietz & Watson
27
brand power
46
10
products
48
4
categories
7
6
subcategories
16
1
grocers
8
$9.62
avg price
$8.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primo Taglio▭ Dietz & Watson
Distribution · 30% of score4·33
P
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Sandwiches1 vs 1 SKUs
P
only Primo Taglio
only Dietz & Watson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Primo Taglio · 0
no exclusive doors — everywhere Primo Taglio is, Dietz & Watson is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primo Taglio · Dietz & Watson
