Purple Carrot vs Kevin's Natural Foods · Bay Area shelf head-to-head
Purple Carrot and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupKevin's Natural Foods sits further up the premium end
Purple Carrot
Kevin's Natural Foods
25
brand power
59
6
products
51
3
categories
11
3
subcategories
19
5
grocers
13
68.0¢
price per oz
80.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purple Carrot▭ Kevin's Natural Foods
Distribution · 30% of score21·54
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 5 SKUs
1% of shelf
only Purple Carrot
no top category Kevin's Natural Foods doesn’t also play in.
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Purple Carrot · 2
only Kevin's Natural Foods · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purple Carrot · Kevin's Natural Foods
