Rao's vs Tattooed Chef · Bay Area shelf head-to-head
Rao's and Tattooed Chef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupTattooed Chef sits further up the premium end
Rao's
Tattooed Chef
66
brand power
39
79
products
14
6
categories
4
16
subcategories
7
21
grocers
6
59.1¢
price per oz
73.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Tattooed Chef
Distribution · 30% of score88·25
T
carried in 21 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tattooed Chef
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Tattooed Chef