Reese's vs Ghirardelli · Bay Area shelf head-to-head
Reese's and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli is in more Bay Area grocersReese's fields the deeper lineup
Reese's
Ghirardelli
64
brand power
67
93
products
69
13
categories
7
20
subcategories
9
16
grocers
19
$1.31
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reese's▭ Ghirardelli
Distribution · 30% of score67·79
R
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reese's
only Ghirardelli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reese's · Ghirardelli
