Reese's vs M&m's · Bay Area shelf head-to-head
Reese's and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineupReese's sits further up the premium end
Reese's
M&m's
64
brand power
46
93
products
48
13
categories
2
20
subcategories
2
16
grocers
13
$1.31
price per fl oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reese's▭ M&m's
Distribution · 30% of score67·54
R
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reese's
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reese's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reese's · M&m's
