Reese's vs Twix · Bay Area shelf head-to-head
Reese's and Twix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineupReese's sits further up the premium end
Reese's
Twix
64
brand power
33
93
products
10
13
categories
3
20
subcategories
3
16
grocers
12
$1.31
price per fl oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reese's▭ Twix
Distribution · 30% of score67·50
R
T
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reese's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reese's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reese's · Twix
