Reine vs Field Roast · Bay Area shelf head-to-head
Reine and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineup
Reine
Field Roast
0
brand power
63
5
products
27
2
categories
10
2
subcategories
11
1
grocers
19
$16.49
avg price
$9.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reine▭ Field Roast
Distribution · 30% of score4·79
R
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reine · 0
no exclusive doors — everywhere Reine is, Field Roast is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reine · Field Roast