Rise Brewing Co. vs Starbucks · Bay Area shelf head-to-head
Rise Brewing Co. and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineupRise Brewing Co. sits further up the premium end
Rise Brewing Co.
Starbucks
12
brand power
58
5
products
139
2
categories
11
2
subcategories
14
6
grocers
13
62.1¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rise Brewing Co.▭ Starbucks
Distribution · 30% of score25·54
R
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rise Brewing Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rise Brewing Co. · 2
only Starbucks · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rise Brewing Co. · Starbucks
