Roli Roti vs Pacific Foods · Bay Area shelf head-to-head
Roli Roti and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupRoli Roti sits further up the premium end
Roli Roti
Pacific Foods
27
brand power
69
3
products
93
2
categories
12
2
subcategories
18
10
grocers
19
43.9¢
price per fl oz
20.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roli Roti▭ Pacific Foods
Distribution · 30% of score42·79
R
carried in 10 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roli Roti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roli Roti · 0
no exclusive doors — everywhere Roli Roti is, Pacific Foods is too.
only Pacific Foods · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roli Roti · Pacific Foods
