Rosa Brothers Milk Co. vs Horizon Organic · Bay Area shelf head-to-head
Rosa Brothers Milk Co. and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineup
Rosa Brothers Milk Co.
Horizon Organic
43
brand power
59
26
products
38
5
categories
6
10
subcategories
13
6
grocers
13
21.7¢
price per fl oz
25.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rosa Brothers Milk Co.▭ Horizon Organic
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream5 vs 21 SKUs
only Rosa Brothers Milk Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rosa Brothers Milk Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rosa Brothers Milk Co. · Horizon Organic
