Royal Asia vs Healthy Choice · Bay Area shelf head-to-head
Royal Asia and Healthy Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerHealthy Choice is in more Bay Area grocersHealthy Choice fields the deeper lineupRoyal Asia sits further up the premium end
Royal Asia
Healthy Choice
29
brand power
50
8
products
39
3
categories
6
4
grocers
8
$10.88
avg price
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Royal Asia▭ Healthy Choice
Distribution · 30% of score17·33
R
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Royal Asia
only Healthy Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Royal Asia · 1
only Healthy Choice · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Royal Asia · Healthy Choice