Sabatino Tartufi vs Truff · Bay Area shelf head-to-head
Sabatino Tartufi and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Sabatino Tartufi
Truff
45
brand power
47
16
products
25
11
categories
4
6
grocers
12
$2.13
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sabatino Tartufi▭ Truff
Distribution · 30% of score25·50
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 5 SKUs
<1% of shelf
only Sabatino Tartufi
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sabatino Tartufi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sabatino Tartufi · Truff
