Sabatino Tartufi vs Urbani Truffles · Bay Area shelf head-to-head
Sabatino Tartufi and Urbani Truffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sabatino Tartufi carries more Brand PowerSabatino Tartufi is in more Bay Area grocersUrbani Truffles fields the deeper lineupSabatino Tartufi sits further up the premium end
Sabatino Tartufi
Urbani Truffles
45
brand power
35
16
products
19
11
categories
4
6
grocers
4
$16.56
avg price
$18.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sabatino Tartufi▭ Urbani Truffles
Distribution · 30% of score25·17
U
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sabatino Tartufi
only Urbani Truffles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sabatino Tartufi · 3
only Urbani Truffles · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sabatino Tartufi · Urbani Truffles
