Safeway vs Overjoyed · Bay Area shelf head-to-head
Safeway and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerOverjoyed is in more Bay Area grocersOverjoyed fields the deeper lineup
Safeway
Overjoyed
17
brand power
46
4
products
41
3
categories
13
1
grocers
2
$5.34
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safeway▭ Overjoyed
Distribution · 30% of score4·8
S
O
exclusive to Safeway·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safeway
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Safeway · 0
no exclusive doors — everywhere Safeway is, Overjoyed is too.
only Overjoyed · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safeway · Overjoyed