Safinter vs Mccormick · Bay Area shelf head-to-head
Safinter and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Safinter
Mccormick
7
brand power
66
2
products
209
1
categories
16
1
subcategories
60
2
grocers
13
$10.09
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safinter▭ Mccormick
Distribution · 30% of score8·54
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safinter
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Safinter · 0
no exclusive doors — everywhere Safinter is, Mccormick is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safinter · Mccormick