Sambazon vs Pitaya Foods · Bay Area shelf head-to-head
Sambazon and Pitaya Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon carries more Brand PowerSambazon is in more Bay Area grocersSambazon sits further up the premium end
Sambazon
Pitaya Foods
54
brand power
49
22
products
22
5
categories
8
16
grocers
13
77.7¢
price per oz
60.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sambazon▭ Pitaya Foods
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts2 vs 4 SKUs
1% of shelf
only Sambazon
only Pitaya Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sambazon · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sambazon · Pitaya Foods
