San-j vs Kinder's · Bay Area shelf head-to-head
San-j and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerSan-j is in more Bay Area grocersKinder's fields the deeper lineupSan-j sits further up the premium end
San-j
Kinder's
46
brand power
60
19
products
96
3
categories
6
8
subcategories
15
18
grocers
14
$7.99
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San-j▭ Kinder's
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 31 SKUs
only San-j
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San-j · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San-j · Kinder's
