San Merican vs Mutti · Bay Area shelf head-to-head
San Merican and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineupSan Merican sits further up the premium end
San Merican
Mutti
43
brand power
59
12
products
27
3
categories
4
6
subcategories
7
12
grocers
18
45.5¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Merican▭ Mutti
Distribution · 30% of score50·75
S
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 10 SKUs
only San Merican
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Merican · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Merican · Mutti
