Schär vs Rustic Bakery · Bay Area shelf head-to-head
Schär and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupSchär sits further up the premium end
Schär
Rustic Bakery
56
brand power
56
29
products
32
9
categories
4
17
subcategories
7
15
grocers
21
91.2¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schär▭ Rustic Bakery
Distribution · 30% of score63·88
S
carried in 15 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schär · Rustic Bakery
