Schaller & Weber vs Oscar Mayer · Bay Area shelf head-to-head
Schaller & Weber and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schaller & Weber carries more Brand PowerSchaller & Weber is in more Bay Area grocersOscar Mayer fields the deeper lineupSchaller & Weber sits further up the premium end
Schaller & Weber
Oscar Mayer
51
brand power
44
31
products
48
9
categories
6
12
subcategories
12
12
grocers
8
$10.16
avg price
$8.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schaller & Weber▭ Oscar Mayer
Distribution · 30% of score50·33
O
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats2 vs 6 SKUs
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schaller & Weber · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schaller & Weber · Oscar Mayer
