Shady Maple Farms vs Simple Mills · Bay Area shelf head-to-head
Shady Maple Farms and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Shady Maple Farms
Simple Mills
32
brand power
71
5
products
75
2
categories
13
13
grocers
22
$1.38
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shady Maple Farms▭ Simple Mills
Distribution · 30% of score54·92
S
carried in 13 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shady Maple Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shady Maple Farms · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shady Maple Farms · Simple Mills