Sierra Nevada Cheese Co. vs Vermont Creamery · Bay Area shelf head-to-head
Sierra Nevada Cheese Co. and Vermont Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sierra Nevada Cheese Co. carries more Brand PowerSierra Nevada Cheese Co. is in more Bay Area grocersSierra Nevada Cheese Co. fields the deeper lineupVermont Creamery sits further up the premium end
Sierra Nevada Cheese Co.
Vermont Creamery
63
brand power
50
77
products
18
10
categories
4
21
subcategories
8
18
grocers
16
$1.07
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sierra Nevada Cheese Co.▭ Vermont Creamery
Distribution · 30% of score75·67
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 1 SKUs
only Sierra Nevada Cheese Co.
only Vermont Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sierra Nevada Cheese Co. · Vermont Creamery
