Siete vs Boulder Canyon · Bay Area shelf head-to-head
Siete and Boulder Canyon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupSiete sits further up the premium end
Siete
Boulder Canyon
70
brand power
59
77
products
56
12
categories
2
22
subcategories
4
21
grocers
20
$1.16
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siete▭ Boulder Canyon
Distribution · 30% of score88·83
carried in 21 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Foods3 vs 5 SKUs
only Siete
only Boulder Canyon
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siete · Boulder Canyon
