Silk vs Want-want · Bay Area shelf head-to-head
Silk and Want-want, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineup
Silk
Want-want
67
brand power
14
47
products
2
7
categories
1
8
subcategories
1
18
grocers
1
$6.77
avg price
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk▭ Want-want
Distribution · 30% of score75·4
W
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Want-want
no top category Silk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk · Want-want