Silk vs West Life · Bay Area shelf head-to-head
Silk and West Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineup
Silk
West Life
67
brand power
30
47
products
3
7
categories
1
8
subcategories
1
18
grocers
12
13.7¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk▭ West Life
Distribution · 30% of score75·50
W
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only West Life
no top category Silk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Silk · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk · West Life
