Simple Mills vs Mary's Gone Crackers · Bay Area shelf head-to-head
Simple Mills and Mary's Gone Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Simple Mills
Mary's Gone Crackers
71
brand power
46
75
products
31
13
categories
2
22
grocers
16
$1.36
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Mary's Gone Crackers
Distribution · 30% of score92·67
carried in 22 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Mills
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Simple Mills Organic Seed Flour Crackers, Everything, 1pk, 4.25oz | Great For Snacking, Charcuterie Boards, Dips, USDA Organic Certified, Certified Gluten Free Crackers, Non-UPF Verified
$4.27
Mary's Gone Crackers Super Seed Crackers, Everything, 4 Ounce (Pack of 1), Organic Plant Based Protein, Gluten Free
$3.88
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Mary's Gone Crackers
