Simple Mills vs Rustic Bakery · Bay Area shelf head-to-head
Simple Mills and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Simple Mills
Rustic Bakery
71
brand power
56
75
products
32
13
categories
4
22
grocers
21
$1.36
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Rustic Bakery
Distribution · 30% of score92·88
carried in 22 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Rustic Bakery
