Smart Chicken vs Mary's · Bay Area shelf head-to-head
Smart Chicken and Mary's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineup
Smart Chicken
Mary's
32
brand power
60
10
products
63
3
categories
6
8
subcategories
23
2
grocers
12
$11.28
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smart Chicken▭ Mary's
Distribution · 30% of score8·50
S
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smart Chicken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smart Chicken · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smart Chicken · Mary's
