Smart Chicken vs Niman Ranch · Bay Area shelf head-to-head
Smart Chicken and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Smart Chicken
Niman Ranch
32
brand power
63
10
products
58
3
categories
11
8
subcategories
30
2
grocers
17
$11.28
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smart Chicken▭ Niman Ranch
Distribution · 30% of score8·71
S
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smart Chicken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smart Chicken · 0
no exclusive doors — everywhere Smart Chicken is, Niman Ranch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smart Chicken · Niman Ranch
