Smithfield vs Applegate · Bay Area shelf head-to-head
Smithfield and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Smithfield
Applegate
30
brand power
72
7
products
111
3
categories
18
4
subcategories
21
3
grocers
20
$6.09
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smithfield▭ Applegate
Distribution · 30% of score13·83
S
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats1 vs 4 SKUs
S
<1% of shelf
only Smithfield
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smithfield · 0
no exclusive doors — everywhere Smithfield is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smithfield · Applegate
