Snow's vs Reese's · Bay Area shelf head-to-head
Snow's and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineup
Snow's
Reese's
28
brand power
64
4
products
93
3
categories
13
4
subcategories
20
11
grocers
16
65.3¢
price per oz
71.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snow's▭ Reese's
Distribution · 30% of score46·67
S
R
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snow's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snow's · 0
no exclusive doors — everywhere Snow's is, Reese's is too.
only Reese's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snow's · Reese's