Spectrum vs Wesson · Bay Area shelf head-to-head
Spectrum and Wesson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineupSpectrum sits further up the premium end
Spectrum
Wesson
61
brand power
31
38
products
8
7
categories
2
17
subcategories
2
19
grocers
11
93.3¢
price per fl oz
24.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spectrum▭ Wesson
Distribution · 30% of score79·46
W
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spectrum
only Wesson
no top category Spectrum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spectrum · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spectrum · Wesson
