Spice World vs Dragonfly · Bay Area shelf head-to-head
Spice World and Dragonfly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dragonfly carries more Brand PowerSpice World is in more Bay Area grocersDragonfly fields the deeper lineup
Spice World
Dragonfly
47
brand power
54
21
products
34
4
categories
17
6
grocers
2
$5.59
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spice World▭ Dragonfly
Distribution · 30% of score25·8
S
D
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spice World
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spice World · 5
only Dragonfly · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spice World · Dragonfly