Stahlbush Island Farms vs Birds Eye · Bay Area shelf head-to-head
Stahlbush Island Farms and Birds Eye, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stahlbush Island Farms is in more Bay Area grocersBirds Eye fields the deeper lineupStahlbush Island Farms sits further up the premium end
Stahlbush Island Farms
Birds Eye
54
brand power
51
27
products
64
3
categories
5
6
subcategories
10
14
grocers
9
58.0¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stahlbush Island Farms▭ Birds Eye
Distribution · 30% of score58·38
B
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stahlbush Island Farms
only Birds Eye
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stahlbush Island Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stahlbush Island Farms · Birds Eye
