Stahlbush Island Farms vs Earthbound Farm · Bay Area shelf head-to-head
Stahlbush Island Farms and Earthbound Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineupStahlbush Island Farms sits further up the premium end
Stahlbush Island Farms
Earthbound Farm
54
brand power
74
27
products
63
3
categories
6
6
subcategories
8
14
grocers
16
58.0¢
price per oz
66.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stahlbush Island Farms▭ Earthbound Farm
Distribution · 30% of score58·67
carried in 14 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Vegetables6 vs 4 SKUs
only Stahlbush Island Farms
only Earthbound Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stahlbush Island Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stahlbush Island Farms · Earthbound Farm
