Star Anise Foods vs Roland Foods · Bay Area shelf head-to-head
Star Anise Foods and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupStar Anise Foods sits further up the premium end
Star Anise Foods
Roland Foods
23
brand power
51
4
products
56
3
categories
19
3
subcategories
32
9
grocers
11
62.5¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Star Anise Foods▭ Roland Foods
Distribution · 30% of score38·46
S
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Star Anise Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Star Anise Foods · 5
only Roland Foods · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Star Anise Foods · Roland Foods