Starbucks vs Stok · Bay Area shelf head-to-head
Starbucks and Stok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineupStarbucks sits further up the premium end
Starbucks
Stok
58
brand power
28
139
products
9
11
categories
2
13
grocers
4
32.3¢
price per fl oz
16.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ Stok
Distribution · 30% of score54·17
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only Stok
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · Stok
