Starbucks vs Super Coffee · Bay Area shelf head-to-head
Starbucks and Super Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Starbucks
Super Coffee
58
brand power
23
139
products
5
11
categories
3
14
subcategories
3
13
grocers
6
32.3¢
price per fl oz
38.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ Super Coffee
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only Super Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · Super Coffee
