Starbucks vs The Original Donut Shop · Bay Area shelf head-to-head
Starbucks and The Original Donut Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Starbucks
The Original Donut Shop
58
brand power
15
139
products
5
11
categories
1
14
subcategories
2
13
grocers
2
$15.03
avg price
$11.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ The Original Donut Shop
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only The Original Donut Shop
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · The Original Donut Shop