Starter Bakery vs Beckmann's · Bay Area shelf head-to-head
Starter Bakery and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's is in more Bay Area grocersStarter Bakery fields the deeper lineup
Starter Bakery
Beckmann's
51
brand power
51
36
products
29
7
categories
2
14
subcategories
11
8
grocers
14
42.5¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starter Bakery▭ Beckmann's
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starter Bakery · 1
only Beckmann's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starter Bakery · Beckmann's
